An empire once wanted to know where their territory lay, so they hired a cartographer to create a map detailing every holding the empire had and every nook and cranny of the land. The cartographer
Baudrillard 83, leading social critic and philosopher, Simulations, p.2
Abstraction today is no longer that of the map, the double, the mirror or the concept....
In fact,
since it is no longer enveloped by an imaginary, it is no longer real at all. It is a hyperreal, the product of an irradiating synthesis of cominatory models in a hyperspace without atmosphere.
We are often obsessed with making sure that our values are held by everyone, that they should be universal. But when an idea reaches this critical stage, it is in reality at its weakest for it is now just expressing a view that everyone can agree with. As a result of this dilution, it becomes just an abstract product to trade through the systems established by globalization, it is no longer a radically powerful concept. And without that power to keep it distinct from the global, it becomes consumed by globalization until they are indistinguishable.
Baudrillard, 2002, professor and leading philosopher, The Violence of the Global
We believe that the ideal purpose of any value is to become universal. But we do not really assess the deadly danger that such a quest presents....
The universal has become globalized, and human rights circulate exactly like any other global product (oil or capital for example).
The universal functioned on the idea that all difference can be resolved in equality, and in bringing that difference into the uniform modes of thought. But when difference does not want to be equated, the only response the system can make is to eliminate it through force (both physical and mental). Those that do consent to the universal become the same; divorced from their old culture (or singularity), they can only proceed to destroy the difference in other cultures, the difference they once had.
Baudrillard, 2002, professor and leading philosopher, The Violence of the Global
We are really not talking about a "clash of civilizations" here, but instead about an almost anthropological confrontation between an undifferentiated universal culture and everything else that, in whatever domain, retains a quality of irreducible alterity....
The goal is to get rid of any reactive zone, and to colonize and domesticate any wild and resisting territory both geographically and mentally.
This quest for uniformity leads us to expunge anything negative, anything that contradicts our established global order. This includes expunging death as a value or valuable in and of itself. Even sex and the body must be left out of the system if it is to survive. As a result of this desire for agreement, we have to push out everything that is related to the real and the natural, leading us into the hyperreal.
Baudrillard, 2002, professor and leading philosopher, The Violence of the Global
The universal was an Idea. But when it became realized in the global, it disappeared as an Idea, it committed suicide, and it vanished as an end in itself...It moves by contagion, proceeds by chain reaction, and little by little it destroys our immune systems and our capacities to resist.
The hyperreal is characterized two ways: a real that is more than real, and the breakdown between the real and the imaginary. Imagine a pretty girl in a cosmetics advertisement. She probably has a lot of makeup on, and looks prettier thanks to camera angles. And then her face is digitally altered to be even more attractive. And this face is presented to us as the ideal of ‘beauty’, what beauty looks like, despite not actually existing anywhere in our world. As a consequence, we cannot tell the difference between what is real (the face of the woman before the photoshoot), and what is imaginary (the end result, a ‘copy without an original’).
Baudrillard, 1981, Philosopher and professor, Simulacra and Simulation
In fact, even inverted, Borges’s fable is unusable...
A hyperreal henceforth sheltered from the imaginary, and from any distinction between the real and the imaginary, leaving room only for the orbital recurrence of models and for the simulated generation of differences.
So restore the radical meaning of illusion
Baudrillard, 08, Professor of philosophy and leading social theorist, The Perfect Crime, pg.17
We have to restore the potency and the radical meaning of illusion, which is most often reduced to the level of a chimaera diverting us from what is true: what things deck themselves out in to hide what they are...
The happy non-distinction between true and false, between real and unreal, gives way to the simulacrum, which consecrates the unhappy non-distinction between true and false, between the real and its signs, the unhappy, necessarily unhappy, destiny of meaning in our culture.
And only the illusion allows for vibrant life
Nietzsche, 95, The Gay science, preface to the second edition
And as for our future, one will hardly find us back on the path of those Egyptian youths who make temples unsafe at night, wrapping their arms around statues, and in general uncovering and tearing the veil away from everything that, with good reasons, is kept covered- they want to put it into bright light...And precisely therefore-artists?